Property searching has revolutionised over the years from its traditional broker-based approach to internet browsing.
Property websites are classified sites, which give you an option of selling, buying and renting properties. With just a few clicks, these property sites allow users to filter properties as per their preferred budget, unit type, locality etc.
“How can I earn more from selling my property?” That’s the question all home sellers have. Leaving aside the choice to sell your house with a traditional or online estate agent, an important issue is the property portal you will use, or at least you would think so.
Which estate agent portal will help bring my home in front of the most potential buyers? It’s a legitimate question and one for both house sellers and estate agencies.
In the UK, the best-known property websites are definitely Rightmove and Zoopla. On The Market and Prime Location are respectable websites themselves, but don’t compare to the numbers Rightmove and Zoopla receive.
If we track online visit statistics, they all have millions of internet visits each month. This level of traffic is impressive, but how much do these numbers really matter?
How much does it matter for a homeowner of “x” area who has an internet access level of 50% or who has a house for sale in an uninteresting area? All those millions of visitors will never reach them properly. Greater urban areas are more advantaged always.
So, what next for property portals?
2018 will be an interesting year for the Internet Property Portals: Rightmove, Zoopla and On The Market. And it will be an exciting year for estate agencies that are embracing the online world. But are estate agencies and property portals unimaginable without one another?
With new Google technologies for indexing sites, a simple Google search for “houses for sale in x city” gives results not just from property portals but also results provided directly by the estate agencies.
Today mobile and desktop usage for property searching are at a very high level, with mobile growing rapidly. Property searching on phones is virtually the primary mode of access and opens up new opportunities for engagement.
The property market, which has been one of the most lucrative and profitable lines of business since the dawn of time, has seen an explosive growth of online agents and owners vying for the buyer’s attention through many forms of digital marketing means.
Online property portals have made property transactions simple for many people who understand the importance of this technological breakthrough. So much so that many people from the U.K. are now favouring online property websites over traditional estate agents.
Such a large number of mobile phone and internet users means that people can now search for their desired properties at just a click of a button or swipe of a finger.
Best property portals for estate agents
Rightmove Rightmove is the UK’s number one property portal and the UK’s largest property marketplace. They bring the UK’s largest and most engaged property audience and the largest inventory of properties together in one place.
On The Market Launched in January 2015, OnTheMarket.com is the simple way to search for property. They aim to provide all potential buyers, sellers, landlords and tenants with an exceptional property search service.
Prime Location This website is operated by, or on behalf of Zoopla. Zoopla Limited is part of the Zoopla Limited group of companies which operates various websites, including zoopla.co.uk, zpg.co.uk, primelocation.com, smartnewhomes.com, homes24.co.uk.
Zoopla is the UK’s most comprehensive property website, focused on empowering users with the resources they need to make better-informed property decisions. They help consumers both find their next home and research the market by combining hundreds of thousands of property listings with market data, local information and community tools.
Mitula Group Mitula Group is a leading digital classifieds group with its headquarters in Madrid (Spain) operating classifieds vertical search and portals sites. It operates more than 100 vertical search sites across property, employment, motoring and fashion and 10 property portals in more than 50 different countries and in 19 different languages.
Home Established in 1996, Home.co.uk has used search engine technology to build and maintain the most comprehensive database of UK residential properties advertised for sale and rent on the Internet.
Best property websites for landlords
Gumtree In March 2000, at the height of the dotcom boom, two entrepreneurs by the name of Simon Crookall and Michael Pennington had an idea to set up a classified ads website for Aussies, Kiwis and South Africans arriving in the city.
That was when the Gumtree community was born, as thousands flocked to the site to find somewhere to live, a bit of furniture, and a job to pay for it all. Some 13 years later, Gumtree.com is the UK’s number one classifieds site, spanning the entire length and breadth of this fine nation.
SpareRoom, the UK’s busiest flatshare site. Every three minutes, someone finds a flatmate with them. That’s a lot of people, meaning more choice for you – and more chance of finding flatmates you really click with.
OpenRent OpenRent harnesses technology to make renting a property more convenient, safer and cheaper than ever before.